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Our story

Transform your body

Our founder started the business producing just 12 meals a day in his Notting Hill flat. Since those early days, Fresh Fitness Food has grown to become the UK’s #1 in bespoke nutrition, delivering over 1,000 bags to customers across London daily.

Our aim

Fresh Fitness Food was born out of a passion for fresh, healthy food. In pursuit of perfect nutrition, powered by science and driven by the goal to deliver convenience. We create highly tailored plans that give you the precision, structure, and consistency your body needs in order for you to achieve your health and fitness goals.

Key benefits

Personalised meal plans

We use our personalised nutrition algorithm in consultation with a team of qualified nutritionists to ensure that each and every meal is tailored to your unique nutritional requirements, tastes and health and fitness goals.

Complete convenience

Our hassle-free service gives you back precious hours every week. We prepare the food you need and deliver direct to your home or work, eliminating the need to plan, shop, cook, clean or count calories.

Ongoing nutritionist support

We pride ourselves on providing a level of customer service that is as excellent as our food. You will be assigned a dedicated nutritionist to ensure that your plan adapts to your changing requirements, and you enjoy each and every meal.

Quality ingredients

We focus on seasonality, variety and provenance, and work closely with our trusted suppliers to bring you the freshest, highest quality ingredients.

Expertly prepared food

Our menu has been designed by a Michelin star trained menu consultant and every meal is prepared by a team of expert chefs in our state-of-the-art facility.

Designed for London

Set your own schedule by selecting which days you require food, and requesting delivery to your home or work place- complete with a menu designed for office life. All meals are delivered in tamper proof, microwaveable, and recyclable containers.

Rapid, long lasting results

Our service offers you access to elite nutrition and improved health and well-being. By optimising your diet based on your individual requirements we give you the best possible chance of achieving your goals.

Our suppliers

Oui Chef

Oui Chef are one of London’s leading fresh fruit and produce suppliers. They work with the best seasonal produce growers from the finest farms within the UK and Europe. They pride themselves on providing a professional, friendly and personal service.

P. J. Martinelli

P. J. Martinelli have been supplying meat to hotels, restaurants and other caterers since 1988. They pride themselves on their strong supply chain relationships, their ability to meet the demands of all their clients and, above all, the consistent quality of the meat they provide.

Brown’s Seafood

Brown’s Seafood have been delivering the finest fresh fish to professional caterers since 1979. They are committed to quality and ensuring their customers’ individual specifications are met. They are also passionate about seasonality, sustainability and sourcing locally caught fish.

UK's #1 in bespoke nutrition

Save time and get meals tailored to your unique needs