Use the code FRESH3 for £50 off your first 3 orders!

Our story

Our founder, Jared Williams started Fresh Fitness Food because he knew how hard it was to stay healthy on a tight schedule. For the time-poor, eating well wasn’t always convenient. Then we came along.


From producing 12 meals a day in a pokey Notting Hill flat, Fresh Fitness Food has grown into the UK’s #1 bespoke nutrition brand. Now we deliver cooler bags of nutritious food every single day, helping transform the lives of busy people, just like you.


Our aims

Delivering convenience

Our specially curated, ready-to-eat meals save you hours of shopping, prepping, cooking and counting macros.

Driven by science

Top nutritionists create highly tailored plans to give you structure and consistency, while our world first mobile app makes tracking your goals easy.

Direct to your door

No-fuss delivery, no-cook meals, all delivered in a cooler bag to your doorstep every single day, and collected again the same evening.

What makes us different?

Personalised meal plans

Using industry-leading analytics and advice from qualified nutritionists, we’ll create a bespoke plan where every meal is tailored to your own unique tastes and fitness goals.

Convenience-first cooking

We give you back precious hours every week, by delivering meals to your doorstep daily – each one totally ready to eat, with no cooking required.

Ongoing nutritionist support

You’ll be assigned a dedicated nutritionist to ensure that your plan adapts to your changing requirements, and that you’re enjoying every meal we deliver.

Genuinely nutritious ingredients

We focus on seasonality, variety and provenance, and work closely with our trusted suppliers to bring you fresh, high quality ingredients packed with nutrients.

Great tasting meals

Our menu has been designed by a Michelin star trained menu consultant, and every meal is prepared by a team of expert chefs in our state-of-the-art London facility.

Delivery designed for London

Set your own delivery schedule, to home or office, and change at any time. All meals are workplace-friendly, delivered in tamper-proof, microwaveable, biodegradable containers.

Easy tracking of goals

Follow your progress seamlessly using our world first mobile app, which allows you to count macros, sync calorie data, view meal plans and access members-only fitness and wellness content.

Genuine, long-lasting results

Nourishing meals and elite nutritionist input will give you the best possible chance of achieving your fitness goals – and eating great-tasting food while doing so. In fact, a whopping, 89% of our clients confirmed that Fresh Fitness Food has helped them to reach their overall goal!

Our suppliers

Oui Chef

Oui Chef are one of London’s leading fresh fruit and produce suppliers, working with the best seasonal produce growers from the finest farms across the UK and Europe.

P. J. Martinelli

P. J. Martinelli supply meat to a number of high-end hotels and restaurants, priding themselves on strong supply chain relationships and the consistent quality of their cuts.

Brown’s Seafood

Brown’s have been delivering the finest fresh fish to professional caterers since 1979, remaining passionate about seasonality, sustainability and sourcing locally-caught fish.

Feed a fitter you

Discover a new type of nutrition with a 5 day trial